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However, data collected from 2016 shows those trends have dramatically changed.
Instagram provides amazing carousel advertising and now multi-image options to show several views of your product or services.
This is important toward highlighting the value of your product or service.
But make sure you know you’re targeting the right income demographic beforehand.
Source: The collected data comes from the Pew Social Media Update 2016 report as well as the self-reported information from over 1 billion Facebook profiles of users over the age of 18 pulled from the Facebook Audience Insights Tool.
On the other hand, Facebook demographics continue to skew heavily toward women with 83% of adult women using the network, compared to 75% of men.Now with more than 600 million active users on Instagram, it’s no wonder why the image and video social sharing app can’t stay out of the news.The introduction of Instagram advertising made it even more of a critical space to be for businesses.To get started, click on any of the anchor links below to jump to the specific demographics data set: To get started, pulling your own social media demographics gives you a better idea of your follower-base before you plan any segmentation strategies.An easy way to do this is by starting a free trial of Sprout Social, where you can easily pull gender, age and location data of your own social audiences.